faqs.
adrenaline.
I’m Brad Russell, the owner of Adrenaline, a Perth-based digital marketing business focused on honest, strategic, results-driven marketing without the usual agency nonsense. I’ve worked in the online marketing industry for more than 25 years across SEO, Google Ads, web design, local SEO, lead generation, and digital strategy. Before starting Adrenaline, I worked for several large marketing agencies in Perth and saw firsthand how many agencies operated, overpromising, underdelivering, locking clients into contracts, and hiding behind confusing reports and account managers. That’s exactly what I built Adrenaline to avoid.
Technically yes, but my entire approach is designed to be everything most agencies aren’t. You deal directly with me, not layers of account managers, sales staff, or junior marketers learning on your budget. I focus on strategy, transparency, communication, and measurable business growth.
It means:
- No lock-in contracts,
- No inflated retainers,
- No confusing reports,
- No fake guarantees,
- No vanity metrics,
- No outsourcing to random cheap providers,
- No overselling services you don’t need.
I focus on clear communication, honest advice, strategic thinking, and measurable results.
You work directly with me for all projects and campaigns. I’m your strategist, account manager, and main point of contact from start to finish.
I work with a small group of trusted specialists remotely for areas like web development and social media, most of whom I’ve worked with for 15+ years. Some are local and some are based overseas. All work is personally managed and quality controlled by me.
I have more than 25 years of hands-on experience in all aspects of online marketing.
No. Unlike most agencies, I prefer to earn your business every month. Some of my clients have been with me for 15+ years by choice, not obligation.
Most clients come to me after frustrating experiences with agencies. The most common complaints I hear are:
- Poor communication
- Being passed between staff
- Generic strategies
- Confusing reports
- High fees with little value
- Long contracts
- Lack of transparency
My approach is more personal, strategic, and accountable.
All past, present and scheduled work is tracked in a shared spreadsheet clients can access 24/7. Transparency is a core focus at adrenaline.
Yes, but without the usual agency fluff. I focus on what's important - leads, cost per lead and what's driving the leads.
I work with a wide range of service-based businesses from sectors including home improvement, tour operators, medical, law, equipment hire, and much more.
No. While Adrenaline is based in Perth, I work with businesses across Australia and internationally.
I take a high-level strategic approach rather than simply “doing marketing tasks.” Everything is built around:
- Your business goals
- Competitor positioning
- Target audience
- Lead quality
- ROI
- Long-term growth
- Market opportunities
web design.
Primarily WordPress, but we can also develop websites on Shopify, Squarespace, Wix and other platforms when required. I focus heavily on scalability, SEO, performance, and usability.
Absolutely. Every website I build is designed to work properly across: mobile devices, tablets, laptops, and desktop computers.
Yes. Every website I develop is built to rank on Google, however ongoing SEO work is required to rank highly on Google.
Yes. I can redesign, improve, optimise, or rebuild existing websites depending on what’s needed to get your more leads.
Most websites I develop take only 2-3 weeks from start to finish, provided that I receive all of the information I require in a timely fashion.
Yes. You 100% own your website, content, and assets.
Yes, I have a reseller account with SiteGround - One of the world's most reputable WordPress hosting providers. Hosting, maintenance, updates, backups, and ongoing support are all available.
Absolutely. I provide ongoing website maintenance and support for businesses that want continuous improvements and pro-active, reliable management.
Yes, I can write yoru website content as an additional service to web design. I can write or refine website content to improve: SEO, conversions, user experience, clarity, and trust signals.
Definitely. A website shouldn’t just look good, it should generate leads, enquiries, and sales.
Pricing varies depending on the platform, complexity of design, number of pages etc. Basic website up to 10 pages using a WordPress theme start from around $2,000.
seo.
SEO (Search Engine Optimisation) is the process of improving your website’s visibility in search engines like Google so potential customers can find your business organically.
SEO is a long-term strategy. Some improvements can happen within weeks, but meaningful growth usually takes several months depending on:
- Competition
- Industry
- Website quality
- Existing authority
- Budget
- Location
No ethical SEO provider can guarantee rankings. Anyone promising guaranteed #1 rankings is usually selling unrealistic expectations.
My SEO strategies typically include:
- Technical audit
- Keyword research
- On-page optimisation
- Local SEO
- Content optimisation
- Setup and optimisation of Google Business Listing
- Competitor analysis
- Link building
- Conversion optimisation
- GEO/AI Optimisation
- Clear no-BS reporting
AI may assist with research or workflows, but I don’t rely on low-quality spam AI content. Everything is strategically reviewed and refined properly.
Absolutely. SEO remains one of the highest ROI marketing channels because it attracts people actively searching for your services.
It depends on your service and target area. Good SEO requires strategy, technical work, optimisation, analysis, content improvements, link outreach and ongoing refinement. Cheap SEO is usually automated, outsourced, or ineffective. My SEO services are considerably cheaper than all large SEO agencies.
Bad SEO absolutely can. Spam backlinks, keyword stuffing, and manipulative tactics can damage rankings and visibility. I only use white-hat ethical SEO strategies designed for long-term growth.
White-hat SEO refers to ethical SEO techniques that follow search engine guidelines and focus on sustainable long-term performance. It ensures that your website is not penalised or black-listed when Google updates it's algorithm. After working with 100's of websites over 20+ years, I have never had a client's website penalised from using unethical techniques.
While relevant traffic is important, the reason I take clients' onboard is to get them more leads.
Yes, but quality and strategy matters far more than quantity.
Yes. I can help audit and recover websites impacted by poor SEO practices, spam tactics, penalties, or ineffective previous work.
I do not have packages. Each and every client's SEO service is tailored to exactly what they need. For some clients, I combine SEO with Google Ads and even Social Media if that's what will drive them leads. My SEO services are considerably more affordable than large agencies, and you'll receive a proactive and effective service designed to drive relevant leads in a realistic timeframe.
No. Unlike most agencies, I prefer to earn your business every month. Some of my clients have been with me for 15+ years by choice, not obligation.
google ads.
Yes, Google it to Google Ads several years ago.
Absolutely. The account is setup using your Google account and you pay Google directly for the click costs from your credit card. Some agencies are known to remove your access from the account when you cancel the management service. This is typical agency BS.
Yes. I manage strategic Google Ads campaigns focused on profitability, lead quality, and ROI.
I take a high-level strategic approach rather than simply increasing ad spend. Campaigns are built around:
- Customer intent
- Lead quality
- Geography
- Competitors
- Conversion rates
- Budget efficiency
- Real business goals
That depends on your industry, competition, goals, and market demand. I’ll give you realistic recommendations based on expected ROI and lead potential.
Yes. Google Ads will generate enquiries much faster than SEO. My campaigns often generate leads within the first day or two.
Usually because of:
- Not taking the time to understand what makes the company unique
- Poor targeting
- Weak landing pages
- Broad keywords
- No strategy
- Bad conversion tracking
- Inexperienced management
- Lack of optimisation
Yes. Proper conversion tracking is critical to understanding what’s actually generating leads and revenue.
I provide simple reporting focused on:
- Leads
- Calls
- Conversions
- Cost per lead
- ROI
- Campaign performance
Absolutely. I can review existing campaigns to identify:
- Wasted spend
- Structural issues
- Poor targeting
- Missed opportunities
- Tracking problems
Definitely, when campaigns are strategically managed and budgets are realistic.
I do not have packages. Each and every client's Google Ads service is tailored to exactly what they need. For some clients, I combine SEO with Google Ads and even Social Media if that's what will drive them leads. My Google Ads services are considerably more affordable than large agencies, and you'll receive a proactive and effective service designed to drive relevant leads and unbeatable return on investment.
No. Unlike most agencies, I prefer to earn your business every month. Some of my clients have been with me for 15+ years by choice, not obligation.
social media.
Yes. I provide strategic social media management including content creation, scheduling, branding, optimisation, and audience engagement guidance.
Platforms include:
- TikTok
Consistency matters more than volume. Posting frequency depends on your goals, industry, audience, and content quality.
Yes, especially when combined with:
- Paid advertising
- Good branding
- Strong content
- Retargeting
- A conversion-focused website
Yes. Content can include:
- Social posts
- Captions
- Graphics
- Promotional content
- Educational content
- Branding content
Not every business needs to invest heavily in social media, but most businesses benefit from maintaining an active and professional presence.
Posting without strategy. A lot of businesses either:
- Post inconsistently
- Copy competitors
- Over-sell
- Chase trends
- Ignore branding
- Produce low-quality content
Yes. I can manage paid campaigns across multiple social media platforms.
Not nearly as much as engagement, visibility, trust, and conversions.
I do not have packages. Each and every client's social media service is tailored to exactly what they need. For some clients, I combine SEO with Google Ads and Social Media if that's what will drive them leads. My social media services are considerably more affordable than large agencies, and you'll receive a proactive and effective service with attention to detail that you don't get from agencies.
No. Unlike most agencies, I prefer to earn your business every month. Some of my clients have been with me for 15+ years by choice, not obligation.
google business profile.
A google business profile helps businesses appear in:
- Google Maps
- Local search results
- Mobile searches
It’s one of the most powerful tools for local businesses because it directly impacts local visibility and lead generation.
Absolutely. For many local businesses, it becomes one of the highest-converting digital marketing channels. how do reviews impact rankings? Reviews help improve:
- Trust
- Click-through rates
- Visibility
- Customer confidence
Absolutely. For many local businesses, it becomes one of the highest-converting digital marketing channels.
Reviews help improve:
- Trust
- Click-through rates
- Visibility
- Customer confidence
Yes, depending on the suspension reason.
Regular activity and updates help improve engagement and visibility.
Yes. They can help reinforce business activity and improve engagement signals.
Yes, with the right local SEO and service-area strategy.
geo/ai.
GEO (Generative Engine Optimisation) is the process of optimising your business visibility for AI-driven search platforms and generative search experiences.
Search behaviour is changing rapidly. AI-powered search experiences are increasingly giving users direct answers instead of just showing website lists.
Traditional SEO focuses heavily on rankings. GEO focuses more on:
- Authority
- Structured data
- Entity recognition
- Trust signals
- Semantic relevance
- Content quality
No. AI is changing SEO, not replacing it.
Strategies may include:
- Schema markup
- FAQ optimisation
- Structured content
- Entity SEO
- Semantic relevance
- Topical authority
- Brand trust signals
Schema is structured data added to websites that helps search engines and AI systems better understand website content.
Potentially in some industries, which is why businesses need to adapt their SEO and content strategies now rather than later.
Low-quality spam content is. Helpful, strategically reviewed AI-assisted content can still perform very well.
FAQs help AI systems better understand:
- Your services
- Your expertise
- Common customer questions
- Business relevance
Absolutely. Strong local authority, trust, expertise, and structured content can help smaller businesses compete very effectively.
book a free strategy session with brad.
