Important Updates – GDPR Compliance for Google Ads

Important Updates – GDPR Compliance for Google Ads

Today, Google announced an important update regarding GDPR compliance for Google Ads:

Google’s Statement

“As a result of the recent Court of Justice of the European Union ruling on data transfers, invalidating the Privacy Shield, Google will be moving to Standard Contractual Clauses (SCCs) for transfers of online advertising and measurement personal data out of the Europe Economic Area, Switzerland and the UK.

We will therefore be updating our existing Google Ads Data Processing Terms, Google Ads Controller-Controller Data Protection Terms and Google Measurement Controller-Controller Data Protection Terms to add the relevant SCCs as adopted by the European Commission.

We are making these updates solely to address GDPR compliance. The updates do not give Google additional rights over data. If the Google Ads Data Processing Terms or Google Ads Controller-Controller Data Protection Terms are already part of your contract (or if you have separately accepted the Google Measurement Controller-Controller Data Protection Terms where available), the updates will apply from August 12, 2020.

For more information, please see this article that we will continue to update or (if applicable) speak to your Google representative.”

GDPR Europe

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