Google Shopping is Now Free
It’s Now Free to Sell on Google Shopping!
In a recent statement from Google, they announced that their online shopping platform will now be free to advertise on…
“The retail sector has faced many threats over the years, which have only intensified during the coronavirus pandemic. With physical stores shuttered, digital commerce has become a lifeline for retailers. And as consumers increasingly shop online, they’re searching not just for essentials but also things like toys, apparel, and home goods. While this presents an opportunity for struggling businesses to reconnect with consumers, many cannot afford to do so at scale.”
“In light of these challenges, we’re advancing our plans to make it free for merchants to sell on Google. Beginning next week, search results on the Google Shopping tab will consist primarily of free listings, helping merchants better connect with consumers, regardless of whether they advertise on Google. With hundreds of millions of shopping searches on Google each day, we know that many retailers have the items people need in stock and ready to ship, but are less discoverable online.”
Learn about Google Shopping
Please refer to our recent article “Google Shopping: Explained” to learn more about the Google Shopping platform, whether it’s a good fit for your business and how to make the most of the platform.
Want to Know More?
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