Specialist Machinery Sales

Specialist Machinery Sales

SMS Logo

Specialist Machinery Sales supply superior machinery strategies to steel fabricators and processing plants in Australia, New Zealand and South East Asia.

They are the agent for several industry leading European CNC machinery manufacturers, with a comprehensive range of fabrication, bandsaw and sheet metal machinery for sale.

The company is owned by Todd Dolling, who has worked with Brad for 14 years. The old SMS website was hosted by Adobe Business Catalyst, so we redesigned the site and migrated it to WordPress in 2018.

The new website has a comprehensive product catalogue which includes product videos, case studies, testimonies, brochure downloads and more.

Adrenaline continue to assist Todd and his team with a comprehensive range of online marketing services including but not limited to web design and maintenance, SEO, Google Ads, social media, graphic design, newsletter management and more.

Brad has a great relationship with Todd, who is another very happy customer of Adrenaline, and we look forward to working with Todd for another 14+ years.


Check out the website here – https://smsales.com.au/.


“I have worked with Brad Russel for 10+ years. Brad has been a key contractor to my business that is a true internet business selling high-value capital equipment into SE Asia, Australia and New Zealand. Brad is responsible for my companies Linkedin, Social Media including Linkedin, Facebook and Twitter.

Brad is writing copy on my website and sending mailouts for my business. We have a google ad-words campaign running in SE Asia and a re-marketing campaign in Australia. Brad has positioned my website on the first page of Google for years. Brad has always been available to train my team on how to manage my website and various other functions that he has been responsible for.

I haven’t asked Brad for a quotation for his work for years as I trust him explicitly with my business requirements. www.smsales.com.au I only ask Brad one favour and that is not to work for any of my natural competitors but with every one of my valued customers.”

Todd Dolling – Director

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